3 cups hops. 2 teaspoons snake blood. 1 bad attitude.

Is that the Sir Brew recipe? The half man, half bear inventor of this brew will never tell. A European-style ale imported from the Midwestern Riviera (aka Michigan), Sir Brew is handmade in recycled buckets. To complement that type of rigorous process I decided on something raw for the label. The likeness of Sir did quite the trick. “Lumberjack” colors on an acrylic label—and bang! You got yourself one hell of a brew and a brand.