Sneaker campaign for High Point Shoes

High Point Shoes is the leading kicks retailer in Arizona and specializes in the hard to find “sneaker freak” stuff. If you make it out to the desert you have to make a point to stop by. High Point came to me to pull together a last minute winter campaign. They wanted to prove that they are the leaders in the sneaker biz. One mandate: they wanted “out of the (shoe) box” style. I created a photo kaleidoscope of their sneakers and then made them look like snowflakes. In Arizona people embrace holiday themes, so anything snow related really pops off the page. Of course, one hundred million different snowflakes made out of sneakers also does the trick.